Smashing Young Lad - Capabilities

If your company isn’t utilizing the power of music, then your brand is not living up to its full potential. Music is the most powerful emotional driver of consumer behavior, and whether as small as selecting and licensing the right songs for your web videos or developing a full music-centric brand strategy; The Lads have the answers. We deliver music programs and promotions that are tailored around your brand vision to help you break through the white noise and truly mean something to your consumers' lives.

Content Development

If you aren’t actively creating, then you aren’t truly engaging. By partnering with aspirational artists and creating credible content pieces, you will win over the hearts and minds of your consumers. The Lads have an exceptional eye for detail, and we are mindful of capturing the intricacies and moments that help to differentiate a cookie-cutter content piece from a masterpiece. Let the Lads help you show your consumers that you aren’t afraid to get your hands dirty.

Artist Driven Promotions

It’s not enough to run a flyaway sweepstakes with an artist because you saw them on MTV. The perfect promotion comes from working with artists that not only align with your brand but are aspirational to your consumer as well. With backgrounds in A&R and artist management, we know the brand/artist dance better than anyone and will ensure that your promotion comes across in a way that is credible to both. From concepting through contracting and promotion, the Lads will ensure that you get the most impact for your dollars while fostering a strong relationship for future opportunities.

Web/iOS + Music

Music is a great addition to any digital property, enhancing the overall user experience and engaging on an emotional level. The Lads love geeking out over digital strategy and are ready to dream up your musical addition. Whether you need a streaming music player, iOS app, download promotion, or a fully functioning music blog, we’ll deliver smooth user-flow, brand-right aesthetics, powerful social media integration, and an engaging content strategy that will have your consumers begging for more.

Music Supervision

Just like a flu shot wouldn’t be effective without a needle, your marketing messages aren’t effective without the right music. The Lads understand this and will deliver the most relevant tracks for your retail space, web videos, and commercials. We’ll provide multiple options, explain the significance of each, and deliver a proper use license once the golden track is selected.

Music Licensing

Lawsuits are not your friend. We could educate you on copyright law for days, but just know that using a song in your marketing without the proper license is a major liability! Whether you’re syncing a song with film, offering a free download promotion, or streaming songs on your website, you can count on us to leverage our huge network of bands, labels, and publishers to get you the right song for your brand ... legally.

Download Promotions

Offering free music to your consumers is a great way to drive engagement while collecting user data in a seamless and organic manner ... while giving the gift of happiness at the same time. The Lads have access to all the right artists and all the right songs to make your download promotion meaningful.

Merchandise Licensing

Artist branded merchandise can be a win both financially as well as from a brand perspective. It’s not enough to simply pull from supplier licenses, the real win comes from customizing exclusive packages that align with your consumers’ tastes. Free music is a nice addition to any piece of merchandise, and we have the ability to deliver this in the form of hang tags. From concepting through contracting, the Lads will make the process turn-key and deliver a one-of-a-kind product that you can stand behind.

Event Design

The Lads love a good party, and we’re confident that your consumers do too. We create credible, experiential events that allow your brand to live side by side with your consumer and engage in the most intimate fashion. We’ll customize an event strategy tailored to your brand objectives, as simple or as complex as is called for. Our events engage attendees with everything from live music to art installations and are threaded with cutting edge digital elements and social media interaction. We’re not in the business of being forgotten, and we’re ready to deliver a concept that will turn heads and create lasting memories.

Tour Development

What better way to impactfully engage with your consumers in an organic manner than by hitting the road and presenting your own music tour? The Lads make it happen by utilizing relationships and industry knowledge to get you directly in front of your customers in a credible fashion. From concepting the lineup all the way through booking, tour staffing and execution, we offer a turn-key solution so you can sit back and enjoy the results.

Festival Development

Music festivals create a venue to engage directly with your consumer while delivering an experience that allows them to live and breathe your brand. Festivals are a big undertaking, offering even bigger rewards when planned and executed correctly. The Lads will take care of everything from concept through production to help you create a culturally significant moment that will leave a lasting impression on your target consumer.

Talent Booking

Having a corporate event or throwing a party? The Lads will help you choose the right artist to fit the essence of the event and your brand. After the artists are selected, we’ll work through booking, contracting, production and execution.

Event Activation

Music tours and festivals are a cultural staple and a great place to create lasting memories alongside your consumer. Sponsorship dollars need to be spent strategically, and understanding music consumers is our specialty. The Lads will help connect you with the right events, create an impactful sponsorship package, concept your activation and take it straight through execution.